Add Yahoo as a preferred source to see more of our stories on Google. Over the weekend, Snapchat released a bold new commercial to get people talking. The only problem? It seems to have gotten them ...

Snapchat dropped a new Super Bowl ad, and this one hits the entire premise of social media platforms right where it hurts. One of the most striking elements of the video is a blink-and-you-miss-it ...

Snapchat will make its Super Bowl debut with an unfiltered message urging audiences to consider the platform as a safer and more authentic alternative to toxic social media. The ad, created in-house, ...

Snap started testing an ad format that shows a commercial before the first show that people watch each day on Snapchat. AT&T is among the advertisers that have tested the photo-messaging app's "first ...

After piloting "first commercial" ads in April, Snap now is expanding its availability to give mobile marketers a way to ensure their video ads are immediately visible when people start watching shows ...

Snapchat’s new marketing campaign is built on a bizarre oxymoron: “Less social media. More Snapchat,” the Santa Monica-based tech giant declared in a commercial that debuted this month. The two-minute ...

Snap Inc. revealed during an industry event Tuesday that it is moving its First Commercial offering out of beta and making it widely available to U.S. advertisers, and it detailed several new ...

Snapchat's Ipsos research shows short dramas are becoming social viewing habits, creating new opportunities for creators, ...