YouTube’s 6.5 Billion Microdrama Boom Needs To Keep People Watching

YouTube’s Shorts Series comes as microdramas pass 6.5 billion views. But while YouTube monetizes attention, dedicated apps ...
Mashable

YouTube just raised the bar for creators to earn ad revenue

Both figures are double YouTube's current requirements of 4,000 watch hours or 10 million Shorts views. The announcement did not mention a change to the existing requirement that creators have at ...
Variety

YouTube CEO Says Revenue From Its TikTok-Like Shorts Videos Is at Parity With Core YouTube in U.S., Other Countries

YouTube CEO Neal Mohan, the morning after the platform’s big ad pitch and party in New York City, had a new milestone to share: YouTube Shorts, its TikTok-style short-form video product, has reached ...