In Brief: The rise of AI-driven search and advertising is rapidly changing the effectiveness and strategies of hotel paid media, with declining click-through rates, increased zero-click searches, and ...

In Brief: The article provides a comprehensive overview of hotel advertising by detailing current strategies, available channels, and practical examples, offering hospitality professionals actionable ...

Hotels have long used words such as "eco," "green" and "sustainable" to stand out in an increasingly crowded market. However, European regulators are now scrutinizing these words more closely. On ...

Hotels increasingly turn to search-like marketing to drive bookings through their Online Travel Agency (OTA) distribution partners. These programs, available on major OTAs, allow hotels to secure ...

Microsoft announced it is going to do away with Hotel Center subaccounts on February 6, 2024 and you should migrate to Lodging campaigns instead. "As we strive to improve and innovate our products, we ...

A federal judge refused a request by hotel chains including Hyatt Hotels, Marriott International, and Wyndham Hotel to throw out a class-action suit accusing them of conspiring not to compete with one ...

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Today, Westin Hotels & Resorts unveils its groundbreaking “For a Better You” ad campaign that uses artistic imagery to depict how the Westin brand experience is ...

Even if bookings increase, the available cash does not necessarily increase at the same rate. The accommodation fees received by a travel agency include money to be passed on to hotels and money to be ...